Overview
Marketing strategist with 8+ years across higher education, SaaS/AI, and consumer brands. Currently Head of Marketing at an AI SaaS startup, building brand strategy and go-to-market plans from scratch. Previously led marketing and lead generation for the Business School at AUB. I also hold an MSc in Business Analytics from AUB, blending creative strategy with data-driven decision-making. Fluent in English, French, and Arabic.
Email MarketingLead GenerationMarketing StrategyGo-to-market strategyContent marketing & strategyMailchimpWebsite managementMarketing analyticsEvent planning & execution