Overview
My professional journey includes roles at agencies such as Marketeers and Mirage Agency, in addition to work as a journalist and freelance consultant. In these roles, I have successfully managed client accounts, led creative direction, developed advertising strategies, and fostered strong audience engagement. My work has consistently spanned the full marketing lifecycle—from ideating campaigns and overseeing branded photoshoots to analyzing performance metrics and optimizing tactics for better impact. While social media remains a key area of expertise, my experience extends into broader marketing domains, including scriptwriting, public relations, consumer insight, and multi-channel communication management. I have a strong ability to align digital strategies with business objectives and thrive in dynamic environments that demand creativity, collaboration, and data-informed decision-making.