A 2027 Marketing Plan for a Small Business in Lebanon, on One Page

Most small businesses in Lebanon do not have a marketing plan. They have a feeling about what worked last year, an Instagram account someone keeps alive, and a burst of activity before each holiday. It is understandable: when the ground has shifted as often as it has here, planning a year ahead can feel pointless.

But a plan is not a promise that the year will go as expected. It is a short list of decisions made calmly, so that you are not making them in a panic in the second week of Ramadan or the day before Mother's Day. And the best time to make them is now, in the autumn, when this year's results are fresh and next year has not started pushing.

This guide walks through a plan that fits on one page: what to look back at, the 2027 dates that matter, how to choose channels and set a budget, and how to plan for interruption without planning for disaster.

Start with what 2026 actually taught you

Before deciding anything about next year, spend an hour on this one:

• What sold, and when? List your best products or services by month. Most businesses find two or three clear peaks and a slow stretch — for many, the weeks after the summer, which our guide to the post-summer slow season covers.
• Where did customers come from? Ask your last twenty customers how they found you. The answers — a friend, Instagram, Google Maps, a WhatsApp group — are more reliable than any dashboard.
• What did you spend, and what came back? Ads, printing, influencers, a website. Even rough numbers help you see what paid for itself.
• What did you start and drop? A TikTok account opened in March and abandoned in May is a lesson about capacity, not about TikTok.

Write the answers down. They are the raw material of the plan, and they are what any consultant you hire will ask for first.

Pick two or three goals, not ten

Good goals for a small business are specific and within your control: "twenty new corporate clients", "half of orders coming through the website instead of WhatsApp", "a full calendar in the slow months". Vague ones — "more awareness", "grow on social media" — produce activity without direction.

For each goal, write the one number you will check every month to see if it is working. If you cannot name the number, the goal is not ready yet.

The 2027 dates that crowd into spring

Much of Lebanese retail and services revolves around a handful of occasions, and in 2027 several of them fall close together.

• Ramadan is expected to begin around 8 February 2027, with Eid al-Fitr around 9 or 10 March. The exact dates depend on the sighting of the moon.
• Valentine's Day, on 14 February, therefore falls in the first week of Ramadan.
• Mother's Day in Lebanon is on 21 March, less than two weeks after Eid.
• Western Easter falls on 28 March 2027, and Orthodox Easter on 2 May 2027.

From early February to early May, that is six occasions in about twelve weeks. A business that sells gifts, food, flowers, beauty, clothing or hospitality will want its photos, videos, offers and ad creative for that stretch prepared in January, not improvised week by week. It also means thinking about tone: a Valentine's campaign that ignores the fact that many customers are fasting will land badly.

After spring, the familiar rhythm returns: summer and the diaspora season, back to school in September, and the run-up to the end-of-year holidays, with Black Friday or White Friday in late November. Our Q4 ad budget guide covers how to phase spend through that last stretch.

Choose fewer channels and do them properly

Every channel costs time before it costs money. For most small businesses, two or three done consistently beat six done badly:

• Instagram remains where many Lebanese customers discover shops, restaurants, clinics and services.
• WhatsApp is where they ask questions and order, and it needs someone answering, not just a number on a post.
• Google — search and Maps — matters for anything people look for when they need it: a dentist, a caterer, a repair shop.
• Email matters if you have repeat customers, companies or diaspora buyers; our guide on email lists and WhatsApp broadcasts explains why.
• Paid ads on Meta work best as an amplifier for something that already works organically, not as a substitute for it.

Choose based on the answers to "where did customers come from?", not on what a competitor is doing.

Budget in quarters, and keep ad spend separate

Put a number against each quarter, split into two lines: people (the freelancers or staff who make and run things) and media (ad spend, boosted posts, printing). Keeping them separate stops the common mistake of paying an ads manager and then having nothing left to spend on the ads.

Plan the spring quarter heavier if the dates above matter to your business, and decide in advance what you will cut first if revenue falls short. A budget written in quarters is easier to revise than one written for the whole year.

Plan for interruption without planning for disaster

Every Lebanese business owner knows that a quarter can be interrupted by events nobody controls. A good plan accounts for that without dwelling on it:

• Decide now what pauses first. Usually paid campaigns and anything celebratory; rarely customer service or the website.
• Keep useful evergreen content ready — how-to posts, answers to common questions, behind-the-scenes — that stays appropriate in a difficult week.
• Check tone before anything goes out. A scheduled post written a month ago may not fit the day it publishes. Someone should look.
• Review monthly, not yearly. A one-page plan with a monthly check is easy to adjust. A forty-page strategy is not.

What goes on the one page

Your plan fits on one page if it holds:

1. The two or three goals, each with its monthly number.
2. The calendar of dates and campaigns for the year, with the spring cluster marked.
3. The chosen channels and who is responsible for each.
4. The quarterly budget, people and media on separate lines.
5. What pauses first if things go wrong.
6. The date of each monthly review.

Who can help you build it

If you would rather not write the plan alone, a marketing consultant can run the review above, test your assumptions against what the numbers say, and hand you a positioning, a channel plan and a 60- to 90-day roadmap. Our guide to hiring a marketing consultant covers what to ask them, and the one on hiring a fractional marketer explains the option of ongoing part-time leadership.

Then the plan needs people to carry it out: a social media manager for the accounts, a Meta ads specialist for paid campaigns, an SEO specialist if Google matters to you, and an email freelancer if you keep a customer list.

What it costs

On Furrsati, typical prices are:

• A marketing strategy or audit — review, positioning, channel plan and a 60- to 90-day roadmap: typically $150 to $800.
• A social media manager, for around 8 to 12 posts a month: typically $150 to $300 a month.
• A Meta ads specialist: typically $150 to $800 a month in management fees, with ad spend paid separately.
• An SEO specialist: typically $300 to $1,000 a month.
• An email marketing campaign: typically $40 to $150 per campaign.

Hiring and paying safely

Ask any consultant you shortlist to describe how they would start with a business like yours. A good answer begins with questions about your customers and numbers, not with a list of channels. Be wary of anyone who promises a specific number of followers or sales before looking at your business.

This is where Furrsati removes the risk. You post your project, compare proposals from verified freelancers, fund a milestone, and release payment only once you've approved the work, with milestone funds held by Stripe until you release them. The service fee comes off the freelancer's side, so only standard card processing is added to your bill, and wallet-funded milestones carry none. Freelancers verify their identity before they can withdraw; as a client you need no verification. Payouts reach the freelancer inside Lebanon by OMT, Whish, bank transfer or USDT.

A sensible split for a consultant is one milestone for the review and a second for the written plan and roadmap.

Your next step

This week, ask your last twenty customers how they found you, and mark the spring 2027 dates in your calendar. Then hire a marketing consultant to turn that into a one-page plan, and line up the people to carry it out: a social media manager, a Meta ads specialist, an SEO specialist and an email marketing freelancer.

Frequently Asked Questions

When should a small business in Lebanon plan its 2027 marketing?

In the autumn of 2026. This year's results are fresh, and in 2027 several major occasions fall between February and May, so creative for that period is best prepared by January.

When is Ramadan in 2027?

Ramadan 2027 is expected to begin around 8 February, with Eid al-Fitr around 9 or 10 March. The exact dates depend on the sighting of the moon, so confirm them closer to the time.

What should a small business marketing plan include?

Two or three goals with a number to check each month, a calendar of dates and campaigns, the channels you will use and who runs each, a quarterly budget with people and ad spend kept separate, what pauses first if things go wrong, and a monthly review date.

How many social media channels should a small business use?

Usually two or three, chosen by where your customers actually found you. Doing a few consistently works better than being on every platform with little activity.

How much does a marketing plan cost in Lebanon?

On Furrsati, a marketing strategy or audit with a 60- to 90-day roadmap typically costs $150 to $800. Carrying it out is separate: a social media manager typically costs $150 to $300 a month, and a Meta ads specialist $150 to $800 a month in fees plus ad spend.

How do I plan marketing when the situation in Lebanon is uncertain?

Budget in quarters, decide in advance what pauses first, keep evergreen content ready, check the tone of scheduled posts before they go out, and review the plan every month.