Arabic transcreation and creative refinement for marketing materials, press releases, and brand communications across luxury, hospitality, beauty, fashion, wellness, lifestyle, and F&B. I transformed accurate translations into natural, culturally relevant Arabic while preserving each brand's tone, intent, and emotional impact.
Christelle
Arabic-First Copywriter & Transcreator | Brand Storytelling | Luxury, Marketing & Editorial
Member since August 2026
Overview
Work
5 portfolio pieces
Editorial and branded content created within the luxury fashion and lifestyle publishing environment of Marie Claire Arabia. My work involved Arabic/English content development, editorial refinement, translation, localization, and tone-of-voice adaptation across fashion, beauty, lifestyle, and culture—balancing sophisticated brand language with natural, engaging Arabic.
Arabic and English content for luxury real estate marketing, including property and project pages, campaign copy, scriptwriting, content, and launch materials. I translated and adapted complex property messaging into clear, persuasive, culturally relevant Arabic while maintaining the premium positioning required for Dubai’s high-end real estate market.
Creative Arabic adaptation and content development for luxury, fashion, beauty, and lifestyle brands, including marketing copy, campaign messaging, editorial content, and brand communications. My role focused on preserving the personality and emotional intent of each brand while making the Arabic feel sophisticated, natural, and culturally relevant.
Creative content and Arabic localization for hospitality, restaurants, lifestyle, and wellness brands. I adapted brand messaging, promotional copy, campaigns, menus, press materials, and customer-facing content to sound natural, engaging, and aligned with each brand’s personality—rather than reading like translated copy.
Proof
Shown 7
Seen in Christelle’s own work, or on a page that names Christelle. Tap a skill to see where.
CopywritingSeen in 5 portfolio pieces.5 sources
- Marie Claire Arabia — Editorial & Luxury Brand StorytellingPortfolio piece(shows the piece on this profile)
- Luxury Real Estate — Arabic Marketing & Property ContentPortfolio piece(shows the piece on this profile)
- Luxury, Fashion & Beauty — Brand Voice & Arabic ContentPortfolio piece(shows the piece on this profile)
- Hospitality, F&B & Lifestyle — Creative Content & LocalizationPortfolio piece(shows the piece on this profile)
- Arabic Transcreation & Creative Localization — GCC Luxury & LifestylePortfolio piece(shows the piece on this profile)
Arabic to EnglishSeen in 5 portfolio pieces.5 sources
- Marie Claire Arabia — Editorial & Luxury Brand StorytellingPortfolio piece(shows the piece on this profile)
- Luxury Real Estate — Arabic Marketing & Property ContentPortfolio piece(shows the piece on this profile)
- Luxury, Fashion & Beauty — Brand Voice & Arabic ContentPortfolio piece(shows the piece on this profile)
- Hospitality, F&B & Lifestyle — Creative Content & LocalizationPortfolio piece(shows the piece on this profile)
- Arabic Transcreation & Creative Localization — GCC Luxury & LifestylePortfolio piece(shows the piece on this profile)
English to ArabicSeen in 5 portfolio pieces.5 sources
- Marie Claire Arabia — Editorial & Luxury Brand StorytellingPortfolio piece(shows the piece on this profile)
- Luxury Real Estate — Arabic Marketing & Property ContentPortfolio piece(shows the piece on this profile)
- Luxury, Fashion & Beauty — Brand Voice & Arabic ContentPortfolio piece(shows the piece on this profile)
- Hospitality, F&B & Lifestyle — Creative Content & LocalizationPortfolio piece(shows the piece on this profile)
- Arabic Transcreation & Creative Localization — GCC Luxury & LifestylePortfolio piece(shows the piece on this profile)
LocalizationSeen in 3 portfolio pieces.3 sources
- Marie Claire Arabia — Editorial & Luxury Brand StorytellingPortfolio piece(shows the piece on this profile)
- Hospitality, F&B & Lifestyle — Creative Content & LocalizationPortfolio piece(shows the piece on this profile)
- Arabic Transcreation & Creative Localization — GCC Luxury & LifestylePortfolio piece(shows the piece on this profile)
TranscreationSeen in 3 portfolio pieces.3 sources
- Luxury, Fashion & Beauty — Brand Voice & Arabic ContentPortfolio piece(shows the piece on this profile)
- Hospitality, F&B & Lifestyle — Creative Content & LocalizationPortfolio piece(shows the piece on this profile)
- Arabic Transcreation & Creative Localization — GCC Luxury & LifestylePortfolio piece(shows the piece on this profile)
Content WritingSeen in 3 portfolio pieces.3 sources
- Marie Claire Arabia — Editorial & Luxury Brand StorytellingPortfolio piece(shows the piece on this profile)
- Luxury, Fashion & Beauty — Brand Voice & Arabic ContentPortfolio piece(shows the piece on this profile)
- Hospitality, F&B & Lifestyle — Creative Content & LocalizationPortfolio piece(shows the piece on this profile)
Stated 2Christelle’s own words. Furrsati hasn’t checked these.
- BioArabic-first copywriter, transcreator & storyteller with 10+ years across luxury, fashion, beauty, hospitality, real estate, media & marketing. I turn ideas into culturally sharp, emotionally engaging content across Arabic, English & French—from brand voice and campaigns to ads, captions, localization and editorial content. Human nuance meets creative strategy, so your brand doesn’t just sound correct. It sounds like itself.
- Also listedTranslation, SEO Writing, Scriptwriting, Social Media Content, Proofreading
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