A practical marketing case study focused on analyzing a local food and confectionery business and developing a clear marketing strategy. The project included market and customer analysis, competitor analysis, SWOT analysis, segmentation, targeting and positioning (STP), and evaluation of the marketing mix. The final recommendations focused on strengthening the business’s market position, improving customer retention, enhancing digital presence, developing promotional activities, and supporting s
Writing
Nadine
Digital Marketing & Social Media Specialist
Verified ID1 portfolio piece
Member since August 2026
Overview
Business Administration & Marketing professional with an LT degree and 3 years of teaching experience. I teach Marketing Strategy, Global Marketing, Business Manager Competencies, Case Studies and Financial Mathematics. Skilled in marketing, business analysis, research, content planning and administration. Organized, reliable and detail-oriented, I deliver accurate, professional work and always focus on understanding and meeting my clients’ needs.
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