Developed and produced the social media campaign for Pepsi Zero Fizz under PepsiCo. Led the content concept and copywriting, creating engaging video content that ran across Instagram, Twitter, YouTube, and LinkedIn.
Loucil
Social Media Manager & Content Writer | Copywriter
Member since October 2026
Overview
Work
12 portfolio pieces
Created the social media campaign celebrating Lay's Guinness World Record achievement under PepsiCo. Led the content concept and copywriting, producing engaging posts that ran across Instagram, Twitter, YouTube, and LinkedIn.
Created the Doritos Crunch social media campaign under PepsiCo. Led the content concept and copywriting, producing engaging video content that ran across Instagram, Twitter, YouTube, and LinkedIn.
Led a multi-brand social media campaign for Formula 1, spanning PepsiCo, Gatorade, and Doritos. Handled the content concept and copywriting, producing engaging posts that ran across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media campaign celebrating PepsiCo's Six Flags collaboration. Led the content concept and copywriting, producing engaging posts that ran across Instagram, Twitter, YouTube, and LinkedIn.
Created an ongoing social media series spotlighting PepsiCo employees and their career journeys, from entry level to senior roles. Led the content concept and copywriting, producing engaging storytelling posts across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media campaign for the PepsiCo Tomooh Scholarship program, highlighting its support for students' education. Led the content concept and copywriting, producing engaging posts across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media campaign for PepsiCo Youth Impact Studios, spotlighting the program's support for young people. Led the content concept and copywriting, producing engaging posts across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media campaign for PepsiCo's Tamakani program, spotlighting the individuals and stories behind it. Led the content concept and copywriting, producing engaging posts across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media announcement celebrating PepsiCo's recognition as one of Fast Company Middle East's Most Innovative Companies of 2025. Led the content concept and copywriting, producing engaging posts across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media campaign taking audiences behind the scenes to Lay's potato farms under PepsiCo, showcasing the sourcing and farm-to-bag story. Led the content concept and copywriting, producing engaging posts across Instagram, Twitter, YouTube, and LinkedIn.
Created the social media campaign for PepsiCo's Next Step and Tomooh program, sharing the stories of individuals with special needs who secured meaningful employment through the program. Led the content concept and copywriting, and transcribed the video content. Produced engaging posts across Instagram, Twitter, YouTube, and LinkedIn.
Proof
Studied 6 Oct 2026From Loucil’s profile, we read the CV and 12 portfolio pieces. Their work shows 6 skills. No contracts on Furrsati yet.
- CV
- 1
- Portfolio pieces
- 12
- Websites
- 0
- Skills shown in work
- 6
Shown 6
Seen in Loucil’s own work, or on a page that names Loucil. Tap a skill to see where.
Social Media ManagementSeen in 12 portfolio pieces.12 sources
- Pepsi Zero Fizz Social CampaignPortfolio piece(shows the piece on this profile)
- Lay’s Guinness World Record Social CampaignPortfolio piece(shows the piece on this profile)
- Doritoz Crunch Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico F1 Multi Brand CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Six Flags Celebration Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Employee Journey Series Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tomooh Scholarship Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Youth Impact Studio Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tamakani Program Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Fast Company Most Innovative Company 2025Portfolio piece(shows the piece on this profile)
- Lays Potato Farms Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Next Step and Tomooh Social CampaignPortfolio piece(shows the piece on this profile)
CopywritingSeen in 10 portfolio pieces.10 sources
- Doritoz Crunch Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico F1 Multi Brand CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Six Flags Celebration Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Employee Journey Series Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tomooh Scholarship Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Youth Impact Studio Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tamakani Program Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Fast Company Most Innovative Company 2025Portfolio piece(shows the piece on this profile)
- Lays Potato Farms Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Next Step and Tomooh Social CampaignPortfolio piece(shows the piece on this profile)
Content WritingSeen in 10 portfolio pieces.10 sources
- Doritoz Crunch Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico F1 Multi Brand CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Six Flags Celebration Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Employee Journey Series Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tomooh Scholarship Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Youth Impact Studio Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tamakani Program Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Fast Company Most Innovative Company 2025Portfolio piece(shows the piece on this profile)
- Lays Potato Farms Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Next Step and Tomooh Social CampaignPortfolio piece(shows the piece on this profile)
Arabic to EnglishSeen in 6 portfolio pieces.6 sources
- Pepsico Employee Journey Series Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tomooh Scholarship Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tamakani Program Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Fast Company Most Innovative Company 2025Portfolio piece(shows the piece on this profile)
- Lays Potato Farms Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Next Step and Tomooh Social CampaignPortfolio piece(shows the piece on this profile)
Social Media ContentSeen in 5 portfolio pieces.5 sources
- Pepsico Youth Impact Studio Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Tamakani Program Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Fast Company Most Innovative Company 2025Portfolio piece(shows the piece on this profile)
- Lays Potato Farms Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Next Step and Tomooh Social CampaignPortfolio piece(shows the piece on this profile)
Campaign ManagementSeen in 4 portfolio pieces.4 sources
- Lay’s Guinness World Record Social CampaignPortfolio piece(shows the piece on this profile)
- Doritoz Crunch Social CampaignPortfolio piece(shows the piece on this profile)
- Pepsico F1 Multi Brand CampaignPortfolio piece(shows the piece on this profile)
- Pepsico Six Flags Celebration Social CampaignPortfolio piece(shows the piece on this profile)
Stated 2Loucil’s own words. Furrsati hasn’t checked these.
- BioSocial media manager and content writer with a strong eye for brand voice and engagement. I create scroll stopping content, write clear and persuasive copy, and manage social platforms that actually grow audiences. Whether you need posts, captions, blog articles, or website copy, I'll deliver work that sounds like you and connects with your readers. Let's make your brand stand out.
- Also listedArticle Writing, SEO Writing, Product Descriptions, Editing, UX Writing, Website Content, Proofreading, Technical Writing
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