Performance Ad Designer for Meta Ads
- Posted 3 months ago
- Array
Job Description
We’re looking for a world-class ad creative designer who knows how to make ads that convert at scale.Our mission is to create ads that:
- Stop the scroll in 1 second.
- Deliver a crystal-clear value promise.
- Drive clicks & conversions (not just engagement).
- Understands direct-response principles (hooks, offers, urgency, proof).
- Can translate proven copy (we’ll provide) into high-impact visual ads.
- Knows how Meta ads work (aspect ratios, text limits, CTR-driven layouts).
- Can work in static + animated formats (Canva, Photoshop, After Effects, or similar).
- Brings creative ideas to test different styles: bold text overlays, UGC-style frames, carousel concepts, testimonial creatives.
Deliverables
- 10–15 ad creatives per batch, optimized for Meta Ads (FB + IG feeds, stories, reels).
- Formats: 1:1, 9:16, 4:5.
- Static + simple animations (motion text, transitions).
- Design variations across 3–4 tested copy angles (value stack, anti-signals, speed/habit, certification).
- Editable source files (PSD/AI/Canva).
What Success Looks Like
- Ad creatives that achieve high CTR and low CPC on Meta.
- Visuals that feel bold, clean, and professional — no generic “stocky” look.
- Someone who brings creative initiative while staying conversion-focused.